Topps Tiles opened its first store in 1963 and, 60 years on, is the leading, omni-channel tile specialist in the UK.
Our customer mix continues to be one of professional trade customers and homeowners. We have been actively growing our sales to trade customers in recent years and last year 59.6% of sales were to trade customers (2022: 58.9%). The relationship between the two groups is very close – often a professional installer will use a Topps Tiles store as an extension of their own workspace, visiting the store with the customer or referring them directly to us. A key strength of the Topps Tiles operating model is that both customer groups can use the different elements of the brand in different ways.
For homeowners, the omni-channel nature of the Topps Tiles offer is key. Our award-winning website plays a key role in their purchasing journey, with customers using the website for initial research, inspiration, or to transact. Almost all homeowners also interact with our stores at some stage, for advice, customer service, to transact or to collect their orders at the most convenient time for them..
For trade customers, we offer differentiated pricing, bulk deals, a loyalty scheme and increasing numbers of proprietary brands, but most importantly, the convenience of over 300 local stores, enabling traders to form strong relationships with colleagues, built on trust and high levels of technical advice and service.
The Topps Tiles brand has high levels of brand recognition and, with more than three times as many stores as the next specialist competitor, it enjoys a very strong national presence. This year, we conducted proprietary research through a third-party market research agency, to measure this recognition. On an unprompted basis, against our tile specialist competitors, Topps Tiles has around 25 times greater brand recognition. Even when prompted, Topps Tiles has approximately 2.4 times more brand awareness than the next tile company.
Parkside is a specialist tile distributor, aimed at architects, designers and contractors in the commercial market. Parkside became part of the Group in 2017 and has now established itself as a top-five distributor in the sector.
It has developed core specialisms in areas such as retail and leisure, infrastructure and transport, hotels and residential.
With access to the Group’s scale, tile expertise and relationships with the most important suppliers around the world, the Parkside offering is wide, offering design-led and technical solutions.
Run by ex-tilers, Pro Tiler Tools (PTT) serves professional tradespeople in the tiling industry, whilst also catering for pavers, landscapers, bathroom fitters, plumbers, builders and DIY enthusiasts. Industry-renowned for stocking an extensive range of tiling essentials at fantastic trade prices, PTT specialises in providing unbiased advice, ensuring customers purchase the right tiling tools and materials for the job. With an unmatched product offering from industry-leading brands, at a variety of price points, the website provides customers with an easy-to-navigate, hassle free shopping experience. Busy tradespeople who value quality and efficiency in their work can order all of their tiling tools and materials in one place.
Premium Tile Trim is a trusted source for high-quality tile trims and profiles, offering a comprehensive range of metal and plastic tile trims, tile trim corners, edge protectors, stair nosings, expansion joints and more. Prioritising a hassle free online shopping experience, alongside expert advice and speedy deliveries, Premium Tile Trim predominantly serves homeowners and DIY enthusiasts. As a leading UK supplier of tile trims, Premium Tile Trim offers an extensive choice, ranging from affordable plastic trims to more luxurious brushed brass or stainless steel trims, all sourced from industry-leading manufacturers such as Schluter, Genesis. Premtool, Dural, Complements and Foundry. Customers can choose from a variety of sizes, profiles, colours, finishes and materials to help achieve the perfect finishing touches.
Warm Floor Store is the go-to for everything underfloor heating, offering a wide selection of electric and water underfloor heating systems, along with essential components such as thermostats, insulation boards, matting systems, manifolds, pipes, and wiring. Featuring top-quality products from trusted brands Warmup, Schluter, Amber, Heatmiser, Rise, Devi, Harmoni and Thermosphere at competitive trade prices, Warm Floor Store caters to tradespeople including tilers, plumbers, electricians, floorers DIY enthusiasts and more. The experienced team provides expert guidance and product specifications, ensuring customers select products perfectly suited to their project requirements and budget, whilst installing the underfloor heating efficiently and effectively.
At Northants Tools busy tradespeople can buy all their hand tools, power tools and materials online in one place. Customers can expect superior customer service and competitive trade prices, reducing any hassle associated with the need to shop around. With finance available, free delivery on orders over £250, and a broad range of products from trusted brands, tradespeople can rest assured that Northants Tools can supply the right tools for their next job. Historically, having a strong synergy with tiling tools, Northants Tools is now entering a period of transition, with an increasing focus on general tools for all tradespeople, including carpenters, plumbers, plasterers, decorators, bricklayers, roofers, general construction workers and more.
Flooring Materials supplies professional floor fitters and DIY enthusiasts with everything needed for the smooth preparation and installation of a variety of floor coverings, including vinyl, lino, carpet, tile and wood. Offering a wide range of floor adhesives, levelling compounds, insulation boards, flooring tools and trims at competitive trade prices, Flooring Materials ensures affordability for projects of any size. Stocking flooring supplies from trusted, industry-leading brands such as Tilemaster, Mapei, Ardex, Ultra Floor, Kerakoll, Schluter, Dural and Genesis, customers can rest-assured they are purchasing top-quality products. The expert team provides guidance and specifications to ensure the success of customers’ flooring projects, emphasising exceptional service from order to delivery.
Tile Warehouse is all about making tile buying affordable and easy. As part of the UK’s largest tile buying group, Tile Warehouse enjoys strong relationships with the leading tile manufacturers from around the world, bringing the homeowner the highest quality tiles at the lowest possible prices, together with an equally competitively priced range of quality tiling tools and accessories. With a dedicated next day free sample service and free delivery on all orders over £300, Tile Warehouse is committed to making shopping for tiles simple and stress free. And with a website packed full of expert tips and advice, a series of videos created with hit YouTuber ‘Proper DIY’, and blogs on the latest tiling trends, Tile Warehouse is committed to giving customers the confidence to create their dream home tiling project.
